More times than not, an interested client inquiring about liquidity will ask the quintessential question, “What is Advanced Markets’ spread in EURUSD?” My standard, truthful response is always that, “the spread is dependent upon market conditions, as Advanced Markets is a true STP Prime of Prime and only provides aggregated liquidity from top tier, global banks. With that being said, EURUSD spread should normally sit within an average range of 0.3-0.5 given our ability to provide very deep liquidity due to our favorable bank relations”. Generally, when someone asks me this question, I will always follow up by mentioning our GOLD offering. In my opinion, Gold has the potential to offer a prospective brokerage (or Fund Manager) more than the EURUSD spread can when looking at future revenues. Many people look at the EURUSD first due to the fact that many brokers aggressively market their “tight” EURUSD spread in order to attract clients and get them in the door. Once they have them in, however, they tend to pile on the mark-ups across the other pairs in their offering.