Natallia Hunik

Global Head of Sales at Advanced Markets LLC. Natallia is a recognized industry leader in the development of international business and creating and leading high performing FX sales teams with more than 8 years’ experience in the field. Natallia is responsible for spearheading Advanced Markets’ global expansion efforts by cultivating business relationships with industry leaders around the globe. Her reputation precedes her and the level of respect and confidence that she generates has been crucial to the growth and development of companies she had been with. Prior to joining Advanced Markets and Fortex team, Natallia served in executive leadership role as Vice President of Worldwide Sales and Marketing at Boston Technologies. She was responsible for growing the Boston startup into successful international company with industry-leading B2B sales team and offices in Japan, China, UK and South East Asia. Natallia received her Master’s Degree in Finance from Suffolk University in Boston and her Bachelor’s Degree in Information Systems and Technologies from the Belorussian State University.
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Recent Posts

Moment of Truth: ESMA requires the publication of RTS27 & RTS28 reports

Posted by Natallia Hunik on Sep 25, 2019 8:06:52 AM

The inner workings of brokers have always been a mystery, a secret more closely guarded than the gates of hell it seems. That makes one wonder, why is it such a well-kept secret and what is there to hide? There are many underlying reasons:

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Topics: Traders, Industry Trends, FX Liquidity, Forex Brokerage, Start Your Own Forex Brokerage, SYOB, Forex B2B, Regulation, MiFID, MiFID2, Wholesale FX, FX Liquidity Provider, Retail Trader, Retail Broker, Institutional Trader, Institutional Broker

FX Brokerage Owner, What's Your Exit Strategy?

Posted by Natallia Hunik on Feb 12, 2019 11:11:01 AM
Planning an exit strategy for your FX brokerage is an important consideration, and one that certainly crosses an entrepreneur's mind as their business grows and evolves. Given that we currently seem to be in somewhat of a consolidation wave across the industry, this topic has been a popular one behind closed doors, as well as in the media.

Generally, compared to the software industry where we are looking at average multiples of 21-25 times EBIDTA, M&A transactions in the retail FX broker space are showing multiples of 5-10 times EBIDTA at most for the best deals we have seen recently.
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Topics: Traders, Company, Thought Leadership, Forex Brokerage, Forex B2B, Retail Trader, Retail Broker, Institutional Trader, Institutional Broker

How to Verify Your UK FCA Broker's License?

Posted by Natallia Hunik on Aug 1, 2018 9:15:50 AM

In a world of constantly evolving regulations, licensing and compliance is of paramount importance. Many traders and brokers read and hear about regulation everywhere, but even with all of this awareness, I still often times come across corporate clients and institutional traders who are failing to conduct counterparty due diligence. 

The FX world has witnessed a lot of changes during last five years and there will be, undoubtedly, more to come. Mifid II is pushing for transparency, disclosure and fair trading conditions. 

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Topics: Forex Brokerage, Licensing, Regulation, UK FCA License, UK FCA Broker, UK FCA Register, UK FCA Registry

How to Get an LEI Number if You Don’t Have a LOU (Local Operating Unit) in Your Country

Posted by Natallia Hunik on Apr 10, 2018 8:20:55 AM

The global push for greater transparency in financial markets continues to gain traction with top tier regulators now requiring that all entities, engaged in trading financial markets, report their LEI (Legal Entity Identifier) number to regulatory repositories.
In the European Union, this process started as of January 3rd, 2018 as per MIFID 2. In Australia, in accordance with ASIC Corporations (Derivative Transaction Reporting Exemption) Instrument 2015/844, relief from the requirement to report the entity Identifiers ends on September 30, 2018, which means that starting from September 30, 2018, entities regulated in Australia will need to report LEI numbers for their corporate clients.

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Topics: Traders, Forex Brokerage, Start Your Own Forex Brokerage, Brokerage, SYOB, FX Broker Startup, Regulation, MiFID, MiFID2, Retail Trader, Retail Broker, Institutional Trader, Institutional Broker

MiFID II Reporting - DRSPs, APAs, ARMs, CTPs

Posted by Natallia Hunik on Oct 19, 2017 8:00:00 AM

by Natallia Hunik, Global Head of Sales at Advanced Markets & Fortex, Inc. and Ron Finberg, Head of Business Development at Cappitech.

MiFID II has been the focal point of many discussions in the European financial world recently. We have previously focused our attention on several of the main aspects of this upcoming regulation, such as Best Execution Policy, Reporting Framework Updates and Tied Agents Designation.
In this article, I would like to elaborate further on some of the reporting mechanisms that are being put in place by one of the world’s most respected financial regulators, the U.K’s Financial Conduct Authority (FCA).

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Topics: Traders, Forex Brokerage, Start Your Own Forex Brokerage, Regulation, MiFID, MiFID2, Retail Trader, Retail Broker, Institutional Trader, Institutional Broker

MiFID II - How Many Liquidity Providers Should a Broker Have?

Posted by Natallia Hunik on Sep 13, 2017 8:42:49 AM

Best execution policy under MiFID adopts a multi-faceted approach that addresses, amongst other things, quality of execution, trading conditions extended to clients and the counterparty selection process. It also provides directions and guidelines on how best execution can be achieved.

The execution policy, set forth in MiFID II rests on several main pillars and I will briefly describe my findings on these below.

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Topics: Traders, FX Liquidity, Forex Brokerage, Start Your Own Forex Brokerage, Regulation, MiFID, MiFID2, FX Liquidity Provider, Retail Trader, Retail Broker, Institutional Trader, Institutional Broker

What is an LEI Number and Where to Get One?

Posted by Natallia Hunik on Aug 1, 2017 8:19:40 AM

Welcome to a financial world, full of mysterious acronyms. LEI, CASS, ECP, EMIR, MiFIR, MTF, OTF… This industry just loves acronyms and MiFID II just gave us a whole lot of new ones to work with.
One that I have started hearing more often is the LEI number and it relates directly to the requirements embedded in the upcoming MiFID II directive. The following article will hopefully give answers to these much-asked questions, what is an LEI? Who needs one? Why it is required? How do I get one?

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Topics: Start Your Own Forex Brokerage, Brokerage, SYOB, FX Broker Startup, Regulation, MiFID, MiFID2, UK FCA Registry, Retail Trader, Retail Broker, Institutional Trader, Institutional Broker

MiFID II: Will You Finally Know Who Is On The Other Side Of Your Trade?

Posted by Natallia Hunik on Jul 19, 2017 7:00:00 AM

MiFID II, the “Markets in Financial Instruments Directive”, is legislation that is set to be implemented across the European Union on January 3rd, 2018.
As this due date approaches, many market participants are scrambling to implement changes to hopefully comply with the new rules. Some, on the other hand, prefer to procrastinate as long as possible in the hope of getting further clarity on this pending regulation.

Regardless, what is clear at this point is that there are a number of significant changes that are coming down the pipe for the FX brokerages.

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Topics: Traders, Forex Brokerage, Prime of Prime, Start Your Own Forex Brokerage, Brokerage, SYOB, FX Broker Startup, Licensing, Regulation, STP, MiFID, MiFID2, Institutional Trader, Institutional Broker

Natallia Hunik on the State of FX Industry in Cyprus, Forex Prime of Prime, MT5 and Automation | iFXEXPO 2017, Limassol

Posted by Natallia Hunik on Jun 23, 2017 1:14:41 PM

Natallia Hunik, Global Head of Sales at Advanced Markets and Fortex, Inc. and Andrew Saks-McLeod of FinanceFeeds sat down during the iFXEXPO 2017 in Limassol to discuss the state of FX industry in Cyprus and what future will bring. 

Watch our videos to the topics

  • FX Prime Brokerage
  • Automation
  • Future of Industry in Cyprus
  • MT5
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Topics: Traders, Industry Trends, Company, Thought Leadership, Forex Brokerage, Prime of Prime, Brokerage, MT5

FX Leverage Globally

Posted by Natallia Hunik on May 3, 2017 8:34:41 AM

FX is the most liquid market in the world with over 5 trillion USD in daily turnover, and 1.6 trillion USD in OTC spot transactions executed each day on average. Volatility makes it an attractive investment vehicle for many traders around the world, institutional and retail.
Retail FX has been around for longer than 2 decades now, but we have yet to see the industry reach a mature state.

Two decades might be just an infancy stage for an asset class, one would say, and would be right.
Regulatory frameworks in many countries are not greatly fine-tuned to deal with FX or are not encompassing FX at all.

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Topics: Traders, Thought Leadership, Forex Brokerage, Start Your Own Forex Brokerage, Brokerage, SYOB, FX Broker Startup, Regulation, STP, Leverage, UK FCA Broker, Retail Trader, Retail Broker, Institutional Trader, Institutional Broker

Navigating the ASIC FX Brokers’ Register and, What Does it Mean to "Make a Market" in Australia?

Posted by Natallia Hunik on Apr 5, 2017 8:48:25 AM

More than a few times over the past year, I have come across instances where companies have thought that they were paying for legitimate ASIC licenses when, in reality, that was not the case. There appears to be several “light fingered” agents operating in the market (particularly, in the Asia region) who are “selling ASIC licenses” at a discounted price.

As we all know, there is no such a thing as free lunch. The use of words such as “discounted” and “fast-track”, with regard to obtaining a license in a reputable regulatory jurisdiction, should have immediately raised your eyebrows.

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Topics: Traders, Forex Brokerage, Start Your Own Forex Brokerage, Brokerage, SYOB, FX Broker Startup, Licensing, Regulation, Institutional Trader, Institutional Broker, FX Jurisdictions

Biggest Trends in Chinese FX Market in 2017

Posted by Natallia Hunik on Feb 20, 2017 9:13:22 AM

Do you think 2017 will be another big year for prime of prime? If so, you’re in very good company.

Our view is that, as the Chinese market matures, the 2017 trends in China could boil down to the following:

  1. Quality over price: sourcing liquidity from real prime of primes
  2. Looking for robust technology and connectivity solutions that scale
  3. A move to MT5
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Topics: Industry Trends, Thought Leadership, Forex Brokerage, Prime of Prime, Forex B2B, MT5, MT4, MetaTrader, Institutional Trader, Institutional Broker

Are you aware of a change to Google search that may greatly impact your FX broker marketing?

Posted by Natallia Hunik on Dec 12, 2016 2:29:46 PM

It’s no secret that we live in a technological world; a world where mobile has long become the prevalent vehicle for communication and business for all of us. Mobile now dominates the world’s search queries and mobile trading is reported to be responsible for around 30% of all trading at FX brokerages, with even higher percentages in Asia. As the world is adjusts to this new reality, the release of mobile apps, for its products, is now a must for FX brokerages and platform providers alike.

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Topics: Thought Leadership, Forex Brokerage, Start Your Own Forex Brokerage, Forex Marketing

Sell Smarter: TOP 5 tech tools for successful FX sales professionals

Posted by Natallia Hunik on Nov 29, 2016 3:10:00 PM

New technology is transforming how we do business in the 21st century, from the way we communicate, to the route we choose when we drive home from work and even the way we check our fridge for the food that we need. In the same way, the tech revolution has significantly changed things for sales professionals and the sales process. It seems that, every day, new platforms emerge that continue to transform the ways in which we communicate with prospects and that, undoubtedly, impact the way we structure our days.

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Topics: Thought Leadership, Forex B2B

What clients want from a Prime of Prime

Posted by Natallia Hunik on Nov 4, 2016 1:44:45 PM

Prime of Prime in FX, has undergone a lot of changes in the past few years, yet it remains one of the most highly demanded services in today’s marketplace. Prime of Prime’s role is to extend interbank market access to clients who do not have access to credit. To put it another way, it helps create direct market access for those clients who do not meet the stringent collateral and credit criteria that’s needed in order for them to establish their own, direct, prime broker relationship with a bank. The main value that a real Prime of Prime delivers is non-latent access to institutional trading, in a secure and regulated environment.

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Topics: Prime of Prime

Tips to increase client conversions in FX B2B

Posted by Natallia Hunik on Jun 1, 2016 3:28:00 PM

Throughout my career I have encountered many different sales personalities. Each of them had their own network, their own approach to dealing with prospects, their own strategic vision and their own way of handling the sales process. However, just ask any sales manager and most will agree that the majority of sales people could be categorized as “openers”, rather than “closers”.

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Topics: Thought Leadership, Forex B2B

What no one is Telling You about FX Margin Aggregation

Posted by Natallia Hunik on Apr 27, 2016 4:34:15 PM

Margin aggregation has become a popular topic amongst retail FX brokers recently with many having lost their Prime Broker relationships and with the squeeze on credit conditions.

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Topics: FX Liquidity, Prime of Prime

Why your FX brokerage's cost for top Google keywords has gotten out of control?

Posted by Natallia Hunik on Feb 29, 2016 2:22:00 PM

When most FX marketers opened their Google AdWords (Google’s keyword advertising program) account last week they might have had a jaw-dropping experience. The cost per click (CPC) for the most searchable FX keywords went up significantly and, in some cases, doubled. The first reaction most likely was “is it competition?” However, there is actually a fairly reasonable explanation for this price hike, and it has to do with how Google has altered its website advertising in general.

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Topics: Forex Brokerage, SYOB, FX Broker Startup

4 FX Predictions for the Year of 2016

Posted by Natallia Hunik on Jan 7, 2016 2:41:00 PM

2015 has now wrapped up, and it is time to reflect on the year passed.

The year of 2015 will be remembered by the FX industry for so many different reasons. In the aftermath of the SNB rate decision, many brokerages had no option but to re-evaluate their business models, their risk management practices and, to tighten their belts.

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Topics: Platforms & Technology, Thought Leadership

10 Things You May Be Missing When Selecting Your Liquidity Partner

Posted by Natallia Hunik on Oct 14, 2015 12:14:00 PM

I, along with my institutional FX Team at Advanced Markets and Fortex, am dealing with FX brokers who may be in search of liquidity, technology solutions of all kinds, infrastructure enhancements or sometimes just a price feed that is stable and reliable on a daily basis. We have seen it all from novice brokers that need everything explained from A to Z, medium-sized price-conscious brokers that are trying to bypass pre-qualifications and over-state their volume figures to get better deals to larger brokers asking us to fill out  lengthy RFPs (Request for Proposal)  while the work on selecting a new liquidity partner

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Topics: FX Liquidity, Start Your Own Forex Brokerage, Brokerage, SYOB, FX Broker Startup, FX Liquidity Provider, Retail Trader, Retail Broker, Institutional Trader, Institutional Broker