Traders’ Room and CRM for Your FX Brokerage: 101

Posted by Anya Aratovskaya on Jun 13, 2018 7:28:00 AM

As with most businesses, the operation of a Retail FX Brokerage involves a lot of moving parts that must be synced together to create an efficient and viable business.
These would include Legal (KYC, trading agreements, dispute management, regulatory reporting), Trading Platform Administration and Management, Liquidity and Risk Management Provisions, IB Management, Client Support, and, of course, Sales and Marketing.

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Topics: Thought Leadership, Start Your Own Forex Brokerage, SYOB, FX Broker Startup, Forex Marketing, Know Your Client (KYC)

5 Ways To Hack FX Advertising in China

Posted by Yuhan Mo on Nov 8, 2017 7:07:39 AM

From social media strategy to content creation, what are the steps to take to reach the 1.4 billion-people Chinese market?

Penguin Intelligence, a research agency subsidy of Tencent, recently reported that as of Q4 2016, there were 889 million active users monthly. People are spending, on average, 66 minutes each day on WeChat with 57.22% of new WeChat contacts added for work-related matters and 6.04% service providers. Over 80% of users used WeChat group for work-related purposes with WeChat group becoming an important venue for business communications.
These statistics clearly indicate that WeChat is the potentially the most powerful platform through which to reach new leads and clients for your business.

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Topics: Company, Thought Leadership, Forex Brokerage, Start Your Own Forex Brokerage, Brokerage, SYOB, Forex B2B, Forex Marketing, Know Your Client (KYC)

Are You Fully Prepared to Start Your Own FX Brokerage?

Posted by Anya Aratovskaya on Mar 7, 2017 8:21:02 AM

Yesterday, I got an email from one of my old contacts thanking me for persuading him not to go into the retail FX brokerage business last year. The email was sent from the corporate domain of his new business venture, one that is apparently doing well with only a 30% involvement with the FX industry.

His experience has inspired me to write a short article that can serve as a wake-up call to anyone contemplating starting their own FX Brokerage.

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Topics: Forex Brokerage, Start Your Own Forex Brokerage, Brokerage, SYOB, FX Broker Startup, Forex B2B, Forex Marketing, FX Technology Provider, FX Liquidity Provider

Are you aware of a change to Google search that may greatly impact your FX broker marketing?

Posted by Natallia Hunik on Dec 12, 2016 2:29:46 PM

It’s no secret that we live in a technological world; a world where mobile has long become the prevalent vehicle for communication and business for all of us. Mobile now dominates the world’s search queries and mobile trading is reported to be responsible for around 30% of all trading at FX brokerages, with even higher percentages in Asia. As the world is adjusts to this new reality, the release of mobile apps, for its products, is now a must for FX brokerages and platform providers alike.

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Topics: Thought Leadership, Forex Brokerage, Start Your Own Forex Brokerage, Forex Marketing